Screenplay

Screenplay

Screenplay

DC / Warner Bros. Logo (Fades In then fades out)

Ext. City (Night)

Series of establishing shots of the cityscape through the use of a panorama before it fades to a black screen. (Music fades in)

The Red Hood/ Jason Todd
After everything he’s done. All the people he killed. The friends that suffered.

Int. Unknown Warehouse

Suddenly, it cuts to a shot with an arm holding a crowbar in the air before descending out of frame. This is done repeatedly.

The Red Hood/ Jason Todd
I thought I was the last one you’d let him hurt…but I was wrong.

Ext. Unknown streets. (Night)

It then cuts back to present time with a wide shot of the criminal, waiting as a civilian passes by him, after which he proceeds to follow him, we see him pull out and ready a knife.

The Red Hood/ Jason Todd
You left me with him.

Int. Unknown Warehouse

Cuts back to flashback of the crowbar scene, this time at a low angle shot of The Joker character.

The Red Hood/ Jason Todd
It’s because of your rule isn’t? That one line you’re not willing to cross.

Ext. Unknown Streets

Close up of victim before panning over to mugger counting the money. Cuts to another shot from balcony view point of the criminal. It then slowly zoom out showing Red Hood in frame before the character runs out of the frame.

The Red Hood/ Jason Todd
This city is infested with filth. And it’s your fault.

Cuts to a mid-shot mugger walking away, satisfied with his achievement thinking that he’s gotten away with it. Slowly transitions into an over the shoulder shot where we see a blurred Red Hood drop down from behind, with the mugger oblivious.

The Red Hood/ Jason Todd
You control Gotham with fear. But what about them!? The one’s that aren’t afraid. What about them?!

Close up shot of the back of the criminal. Then we see a hand tapping his shoulder coming from behind the camera. (POV shot from Red Hood). Mugger quickly turns around and looks directly into camera, with an angry expression which slowly transitions into a terrified expression.

The Red Hood/ Jason Todd
If you’re not willing to cross that line. I will. (BANG)

Hiatus

Due to our January A2 mock exams being pushed forward, we've had to decrease our workload in terms of research an planning and focus on the exams. For this short period our progress will be halted,  but will resume as normal after the mock exams.

Focus Group

Focus Group Interview 1

As part of our research, we asked a few people who we felt represented the most significant part of our target audience and asked them questions about their feelings and level of interest towards teaser trailers and films in the superhero genre to help get an idea of whether or not our idea of a Red Hood origin story could be successful or not.

Our first question was in two parts, whether they watched them or not, and then what parts of them they enjoyed most. The responses were all really focused on the action scenes showed in them and how they're used to build up hype for the film because viewers are expecting to see it and are intrigued by what happens beforehand in the movie to lead up to that climax with less dialogue, just a battle which is crucial to the plot being shown, with nothing being explained in the trailer to spoil the film.

This leads to the next question we asked which was what they didn't like to see in teaser trailers - which was too much plot, dialogue from the actual film and the pace of the trailer being too slow to build up excitement. Another thing was the inclusion of every action scene from the film being included in the teaser to try to build up interest from fans, resulting in them having seen every interesting scene from the movie already when it's actually released in cinemas. To avoid this, a lot of our teaser trailer would include a lot of muted shots and voiceovers that we wouldn't include in the full film so that it doesn't seem like you could've seen the entire film only through trailers - which is what happens a lot in modern film when too many trailers, tv spots and adverts are created to sell a movie.


Next we asked what conventions of the superhero genre they enjoyed and felt were important for a good film. The responses to this were based around the connectivity between films in established universes such as the Marvel Cinematic Universe and DC Comics Cinematic Universe and also a the portrayal of an effective villain - such as that of the Joker in Christopher Nolan's The Dark Knight. The villain having an understandable motive for their action - and not being seen before on the big screen makes people be a lot more interested in them, like Venom in Spider-Man 3 and The Winter Soldier in Captain America 2. Other things that they enjoy are when the line between villain and hero becomes blurred as a result of the events in a movie or a character's past, showing that these are real people and have more than one side to them than just the day-to-day hero.

Conventions they didn't like to see were based mostly around the poor construction of character relationships, both social and intimate. They felt that production companies and writers forget who their audience is and what they were showing on screen - an example of this given was the upside-down kiss scene from the original Spider-Man movie. Another response was that the main female character in the film - who is usually a love interest - is essentially useless and is just used by the villain to lure the protagonist in to get the upper hand over them - a plan which is used time and time again in films across several genres and is now boring, predictable and tedious to sit through.

Our focus group also stated that action between important characters, showcasing what makes them unique, 'super' and different in a sense from other people, for example what was suggested to us was to include a snippet of a fight between The Red Hood and Batman where they use their martial arts skills and look to be equally matched - something to get prior fans of The Red Hood excited as they'd know he was Robin; Batman's apprentice beforehand - so he would know how Batman fights and be able to adapt his plan to try and take him down. This would give the movie a 'the student has become the master' tone and move away from the typical Batman movie where we see his parents murdered and how he takes up the mantle of the caped crusader.

Target Audience

Target Audience

For our Red Hood movie, we targeted males between the ages of 15 - 40 years old worldwide. This is due to extensive research, we believe that this is the best range as it encompasses all of the demographics we feel would be interested in the movie. We chose this as a result of our research into a focus group and from a questionnaire that we distributed across social media. The large majority of our responses were in the age category of 18 - 24 years old and roughly 65% male and 35% female, affirming our choice of target audience. I also know a lot of people who are in this age group who are interested in superhero films like the ones below - so they would most likely be interested in our Red Hood adaptation.

We also looked into similar films to see which demographics enjoyed films that would be similar to ours, like Captain America: The Winter Soldier & The Dark Knight as they share similar themes to our idea.With this information we were able to look into which age groups liked this style of superhero film more, changing our target audience to be more similar to those whilst also acknowledging the content in our film and whether it would be smart to direct our film to those particular kinds of people.

Audience Research Survey

If the widget below doesn't load correctly, please click the link below to be taken to our survey.

https://www.surveymonkey.co.uk/r/NGRN7C5



  Create your own user feedback survey

After sharing our survey via social media websites as well as word of mouth, the total responses we have received were 70. The responses from the 70 participants were collected as we used it as a guideline for our target demographic. Based on the responses, we found that are target audience would most likely be within the age range of 13-18 as the results to our first question shows that 57.14% that took part in our questionnaire were within the ages of 13-18. This could help develop our Red Hood idea to make it suitable and appealing to that specific age group by adjusting our content and making sure it fits the age rating. 

Another notable question we asked was the gender of the participants. The results showed that the majority of our participants were males as 85.71% are males and 14.29% are females. This would influence us to further develop our Red Hood idea to make it more suitable and appealing to the male demographic. However, I feel that the female gender had been underrepresented within our survey as not many females participated along with the fact that a total of 70 people is not a big enough group to represent the general public in order for us to generalize our results. 

Another very useful response gained from the survey was from the question of where our participants watched teaser trailers, to which 100% of the participants responded with YouTube. This gives our group more insight as to where we should upload our teaser trailer in order to gain the maximum number of views possible.

Marketing Packages

Marketing Packages

Captain America: Civil War

During the Captain America: Civil War marketing campaign, synergy is used through similar colours such as red, white and blue - representative of the character of Captain America. This is throughout trailers, posters and magazine covers which showcase the leads for the film. The dispute between Iron Man and Captain America is focused on in the majority of the material and displays a portion of the narrative of the movie. For example, the 'Divided We Fall' slogan used in the posters shows both Iron Man and Captain America at a standoff - as shown in the trailer, but also a frame of Captain America blocking an attack from Iron Man, showing the conflict in the film. This slogan carries over into the Superbowl TV Spot where the phrase "United we stand, Divided we fall" is chanted for the duration of the clip. Marvel also integrated social media and interaction with fans by creating two Hashtags on Twitter and Facebook - #TeamCap and #TeamIronMan. 

The magazine covers also show conflict between the two, the subscribers edition showing half of a damaged, broken Captain America shield placed next to half of a broken Iron Man helmet. This may be used not only to represent the physical damage they inflict on one another, but also a representation of their bond. As they were allies and Captain America knew Iron Man's father as a friend, having to fight against each-other would tear them - and the other avengers apart. The regular magazine cover shows the two pitted against each other in an iconic pose from the 'Civil War' source material where Captain America blocks one of Iron Man's attacks, which would really appeal to people who have followed the narrative of the comic books.

      

Deadpool

As the first R-Rated movie in the superhero genre, Deadpool had a marketing campaign which was centered around love and his relationship in the movie, and also tied in nicely with it's release date on Valentine's Day 2016. Both trailers include a segment in which we see Wade Wilson before he takes up his Alias as Deadpool with his partner. The construction of this segment makes the film seem like a romantic film, conventions such as hand holding and hugging are shown in order to make this film more grounded and realistic - showing that superheroes don't have to be black and white and can be regular people. 

One of the posters shows Deadpool's character logo, an easily recognizable logo for people who are familiar with the character. The other shows Deadpool with his hands in a heart shape loking directly at the viewer with the caption 'Feel the love this valentines day'. This is effective because it implies romance in the movie whilst also informing people when the movie will be released. 

 

Poster Analysis

Poster Analysis

Star Trek: Into Darkness

This poster advertising Star Trek: Into Darkness showcases one single character in the center of it, atop some burning rubble which lies below a hole in the shape of starfleet's logo, perhaps in a building or possibly a starship due to the presence of metal bars and beams above and around the mystery character. We know that this character is new to the story as they aren't shown in a standard uniform as other characters like Spock or Kirk would be, but they're dressed all in black which links with the title and the character's positioning in this poster. Since he's in the center and the only character on this poster, we can assume that he will be the main focus of the story. The perspective of this poster makes it seem as though he's made a hole to get out of somewhere where he may have been locked away or trapped, which links with the title because it's as if he's been put 'into darkness' as there's a considerable contrast between the lighting from inside and the cityscape we see in the background. The minimalist design of this poster is an aspect i'd like to implement into my own movie poster as it gives people more to look at than to read in comparison to other posters which are cluttered with many actors/actress' names and production companies. This poster shows the movies' title, date of release and the logos for Skydance and Paramount.

The Wolverine

In this poster we yet again see the main character looking directly at the viewer to address them, this time with the actor's name in the center of the top of the poster, with the title of the film in bold - sharing the same name as the character featured on it. The colour scheme is dark, representing the tone of the film and the setting, we see the rain, dark sky and cracks in the ground, rubble up in the air and a menacing look on Wolverine's face - making viewers wonder what exactly is going on - or what will go on - in this movie. Wolverine himself is shown brighter than the rest of the image, with light glimmering off of the samurai sword he's holding. The significance of the sword is that the story is set in Japan - not in America as we're used to for the X-Men story line. Also, his positioning shows that there is a threat for him to bring down; his claws are extended and he's holding the sword with his arm raised in front of him as if he's about to go into battle (typical for a movie of this nature, yes) but as far as we've seen in previous films starring Hugh Jackman as Wolverine, all antagonists gave been based in America ; so we'll be introduced to a new villain in the movie for this arc of Wolverine's solo story. This poster also uses a minimalist style to get people focused on the character as opposed to anything else a poster wold conventionally feature. Besides the text saying 'coming soon' in place of a date of release, we only see a website for the film and a '#Wolverine' for people to search for it on social media sites like Facebook and Twitter.

Magazine Cover Analysis

Magazine Cover Analysis

Tron: Legacy(Empire)

This cover by empire showcasing Tron: Legacy shows a character on a light cycle in the classic battle outfit with the masthead of the magazine following the same theme - as it's shown in a neon blue outline as opposed to the classic block red lettering Empire traditionally uses. To contrast the bright blue and black colour scheme, the sell lines are in a bright yellow so that they're easily visible and stand out from everything else on the cover. The cover lines in the bottom third of the cover follow suit so that they are also easily visible, this is vital for sales in shops so that people know what's going to be inside the magazine - if it's more likely that they notice it and realise the magazine isn't just about Tron, they'll be more likely to buy it. The use of hyperbolic wording through 'Huge comic-con review would also grab people's attention as it uses the same colour scheme as the sell lines and cover lines - especially when one of them reads "First Look at the Most Incredible 3D Movie Ever. The cover itself is designed in an informal way, so this could suggest that it's aimed more at younger, less serious audiences. The cover also directly addresses the reader by having the character look directly at them, drawing them into it. Another feature of this cover is use of a stamp saying 'Magazine cover of the year' which would help attract new readers since there are plenty of magazines about movies and this one stands out from the rest. 

Skyfall (Total Film)

This issue of Total Film produced for Skyfall in 2012 showcases James Bond in it's main image in his trademark black suit and holding a handgun, looking directly at readers when they pick up the magazine, against a dark grey background, so he almost blends in - as a spy should, but the lighting used reflects off of his suit and his white shirt. In the Left Third we see sell lines reading 'The Ten Coolest Movies Being Made Right Now' showing images of 5 of the films featured in that article so that people get a preview of whats to come in this issue. Hyperbolic wording reading 'The Cool Issue' is streamed across the top in gold lettering matching the cover line reading 'Skyfall' - paired with the image of James Bond to let people know what the feature article of this issue is. Beneath this is some anchorage text reading 'Bond gets his swagger back'. This would attract fans of the character as the previous film 'The Quantum of Solace' did very poorly; this would give off the idea that Skyfall would return the films to the esteem that they had after 2006's Casino Royale was released hence the use of the word 'back' in the text. This cover also features a stamp with it's selling point in it - "The World's Best Movie Reviews" which would instantly interest people if it has this much prestige. This cover is fairly unorthodox as it doesn't feature a barcode, but it does show a price. This means that there's less clutter on the page and it looks more formal as it's focused on a few things rather than just trying to include as much as possible to attract new readers. 

Brief Analysis of Teaser Trailers

Brief Analysis of Teaser Trailers

Inception(2010)




An effective part of this trailer is the lack of dialogue. The only noise you can hear is are the brown notes from the soundtrack which can intrigue viewers and keep them watching until the very end. At the start we see the classic WB logo and the the text 'From Christopher Nolan' so people know from his past work like 'The Dark Knight' as shown in the trailer that he has a good track record when it comes to directing.  One of the first sequences we see is Leonardo DiCaprio peering out of a helicopter window seeing somebody being dragged away, at the same time we can hear a slow crescendo of a violin - as if the trailer is leading up to a big finish. Next we see the text 'The mind is the scene of the crime' telling us that psychology plays a huge part in the plot of this film ; when combined with the music it gives off the impression that this film is a psychological thriller. Towards the end of the trailer we see a fight scene in a hallway cross cut with a clip of a watch ticking and a man waking up in a sudden manner - as if he was having a bad dream. The title of the movie is shown as a silhouette over a maze ; which could perhaps be a reference to how intricate the mind is, and could lead people to believe the plot is about navigating people's dreams.

Interstellar (2014)





This trailer again opens up with the production and distribution companies being displayed, a common feature that lets viewers know who's developing the production - big names like Warner Bros., Paramount, Syncopy and Legendary will instantly be recognised by viewers for productions like Inception (As will Christopher Nolan who's credited in the trailer), Star Trek and many more. This trailer opens up with a voiceover saying "We've always defined ourselves by the ability to overcome the impossible". This alone can unite people as it's paired with clips of old footage showing jets breaking the sound barrier, space shuttles being launched and the first ever moon landing ; all huge events in history which people were extremely excited for. During these clips there is a crescendo of a violin in the background - as if all this is leading up to something big. This links with the end of the trailer as there's other voiceovers one saying "Perhaps we've just forgotten that we're still pioneers, and we've barely begun, and that our greatest achievements cannot be behind us. Because our destiny lies above us" ; at the same time we see two people holding hands and in the background a space shuttle has been launched and is soaring into the sky - but this clip is in much better quality than the previous clips shown, giving the impression that the film is about space exploration ; a huge selling point as films like star trek have been very successful in recent years and Christopher Nolan is a noteworthy director. The use of the phrase "Our destiny lies above us" can resonate within the audience as it ties in with the  'the sky isn't the limit', motivating tone that this trailer gives off.







The Omen (2006)




This trailer is extremely unique. It shares conventions such as the reveal of a production or distribution company at the start, and the date of release at the end however the way in which it's done is executed to tie into the narrative of the film - the highlighting of the 6's in the date due to the number 666 being iconic of the devil, and the text 'His day will come' which shows up is used to link the child seen in the trailer with the devil himself as if he's his host. Another unique technique in this trailer is the use of a single shot being used instead of cuts and cross-cut movie material being implemented into it. The camera pans around the child on a swing and moves from a long shot toa mid shot but then stops. The boy continues swinging and then looks DIRECTLY into the camera - as if he's staring at the viewer. At the very same time there are a few sudden but slow low notes - the only non-diegetic sound in the trailer to spook the audience and get them scared of the trailer so that they feel inclined to see the movie upon release for it's fright factor. The boy is also wearing a bright shade of red which connotes danger - this linked in the with the title 'The Omen' is used to portray him as a vessel for the devil and gives off the theme of the film as demon possession.

In-Depth Analysis of a Teaser

In-Depth Analysis of Teaser Trailers

The Dark Knight Rises



Denotation - Clips of sequences from prior films in the trilogy and this film, paired with the the text 'Every hero has a journey, Every journey has an end'. Towards the end of the trailer we see batman with his hands raised and clenched into fists, facing somebody who's face we cant see.

Connotation - History; especially since this is a trilogy we know that this character has experienced a lot as 'The Dark Knight' and the result of this film is not only the end of the trilogy but the end of his journey - which tells us that he is either killed as a result of the fight he's in at the end of the trailer, or he finishes his duty as the guardian of Gotham city and hangs up his cape. This alone can be used as a selling point for the film as it makes the audience wonder what the future of this character will be through the suspense of the ending of the trailer. This shows that the film's tone will be serious and filled with tense situations that will fill viewers with anticipation for what happens next.

Denotation - Sequences of skyscrapers falling to pieces, Our main character climbing out of a pit and another character saying "we were in this together, and then you were gone. The batman must come back"

Connotation - The quote combined with the sequences of buildings falling (which i assume represent gotham) convey the idea that the batman needs to come back for the good of the city and that without him, chaos will ensue and he will be the only one able to stop it. We know that since he's climbing out of a pit and not using any kind of spelunking equipment (which he would be able to afford since he's rich) he's not in the pit out of his own choice and was perhaps put there by an adversary during the film.

Denotation - The text 'The epic conclusion to the dark knight legend'

Connotation - As this is the last film in the trilogy, the story in this film should be able to put brackets on the trilogy as a whole and end it with a a situation that gives leaves the audience without any questions.

This trailer uses low-key lighting as a theme with a dark filter, which helps represent the dark and gritty atmosphere throughout the film, helping make it an effective trailer as it helps not only promote and publicise the film, but it also helps represent the film as they use similar effects an lighting. In some teaser trailers a lot of footage which isn't from the film is used for effect - like the ending clip of this trailer which shows skyscrapers falling to pieces - however this trailer uses (mostly) film footage which builds up anticipation as it leaves viewers wondering what's going to happen next. This alone can help build up hype and publicity about a film when people start speculating about it, asking other people about it and sharing opinions about what they think will happen in the film.

The positioning of batman throughout the clips in this teaser pretty much always sets him at a high angle, which could be used to portray his power and him as an icon of fear and justice. Towards the end of the trailer we see him at a high angle backing away from Bane looking exhausted and disorientated; from this we can gather that the villain from this chapter of Batman's adventures really is a force to be reckoned with and somebody who can test him in terms of physical ability and fighting technique - something Batman is known for because of his affinity for martial arts and combat.

In an early clip in the trailer we see Batman walking up a mountain wearing old, worn clothes and a makeshift bag ad in another scene we see him climbing out of a pit wearing clothes of the same style. This paired with the text ' every hero has a journey ' could be used to portray how far he's come as an individual and how much he's developed as a character, as shown by the intricate batsuit he wears at the end of the trailer.

Avengers Assemble



In the first 20 seconds of this trailer, we see sequences of New York City (as shown by the skyscrapers and iconic buildings), cars and explosions, along with people running and hiding in fear (including police officers) and soldiers aiming and shooting upwards at an enemy we can't see, immediately informing us of the tone and the era of this film; we can see that there is a high-level threat which needs to be dealt with by the heroes in the film and that this film is set in the present - not only shown by the establishing shots at the beginning, but also the vehicles, the clothing that people are wearing and also technology and infrastructure we see. During that time, we hear the phrase "you were made to be ruled" in a british accent. The accent is important because a trend in recent films is that the villain is either british or played by a british actor; Tom Hiddleston in this case for the role of Loki. We also see his character seeming as though he has just arrived at a facility, to be surrounded by soldiers, in retaliation, he leaps, holding a scepter - presumably towards the soldiers - confirming that he's a villain - but we don't see what happens next, a staple in teaser trailers as it makes everyone wonder what happens next and makes them interested in the film.

We shortly after hear a character say "what do we do?" which is responded to with "we get ready" in a serious manner by Samuel L Jackson's character. This shows us as viewers that the threat in the film is something that america (in the universe of this film) hasn't see before or dealt with. in a shot before this, we see a helicopter moving in to land at a facility, in the background of this shot we see loads of people running out of it which could be the same place Loki arrived at - hence their fear and haste to get out of it. The two shots share the same colour palettes and lighting - dark areas and filmed with a blue filter. The dark atmosphere makes it seem more serious than your standard superhero or action adventure movie - even other scenes in this trailer use completely different styles of lighting with bright colours, possibly a nod to whether or not the heroes have the upper hand or not in certain situations in the film.

The use of the word 'Assemble' in the title connotes that the main characters in the film are divided to begin with and unite in order to eliminate the threat - Loki. This is also shown by how we see sequences of individual characters more often to begin with in the trailer, followed by more sequences of 2 or more characters. Until around halfway through the trailer we don't even see all of the characters in the same room together, and when we do, they're arguing. This shows how disjointed they are as a team together early on. We hear Captain America say "Big man in a suit of armour. Take that away and what are you?" with an angry look on his face. This again puts emphasis on the the aptness of the title's use of the word 'Assemble'. We see many clips of fighting and battle sequences during this film, some pitting heroes against each-other, again emphasising my previous point but also showing the conventions of action films - lots of fighting, explosions, guns, destruction and a battle of good vs evil. 





At the start of this trailer we see the production and distribution company's logos in a metal effect, with a simple black background and deep humming sound. This gives the impression that this film isn't a family film through its use of dull and dark colours. This is followed by several conflicting quotes describing superman and his abilities during a shot of a statue of superman which is cross cut by sequences of his acts. We see him holding the head of a spaceship, looking as if he caused the destruction and landing in an alley with a group of soldiers who seem to be at his command. Another shot shows him hovering above a flooded area with some people reaching out to him - making him look like the bad guy in this film and setting up the narrative for it. This is backed up by the quotes saying "absolute power is corrupt", "is it really surprising that the most powerful man in the world should be a figure of controversy" and "Human beings have a horrible track record of following people with power". This is because it sets the tone for a 'Batman vs Superman' clash as Batman is obsessed with justice and feels that Superman has too much power. 

Following this sequence we see Bruce Wayne angrily looking up at his batsuit with the voice of a British character - presumably Alfred - saying "A feeling of powerlessness. That turns good men cruel". This is a nod to how ruthless Batman feels towards Superman since he is incredibly powerful and can cause mass destruction and devastation if he so feels, and there's nobody who could stop him - even if they wanted to. later we see batman in another suit which looks to be significantly heavily armoured in comparison to his classic suit, looking up to a hovering superman and asking "Do you bleed? You will." This is all shot at night using low key lighting too, so the suit he wears and the glowing eyes from it stand out from everything else in the shot and just look truly menacing. The tone in his voice also sounds as though he has a personal vendetta against him- even though what he says is enough to give that away, his tone just emphasises his latent rage.

The text on the statue at around the 1-minute mark reading 'False God' shows that people feel the same way as batman does in that he's not using his power responsibly or as effectively as he could be. The sound of a mob shouting in the background has the connotation that this isn't just a few people but loads who share the same view. This is an effective detail in this teaser when combined with the voice-overs at the start can as they can tear audiences into two sides - those who side with Batman and those who side with Superman.  

Comprehensive Analysis of Genre

Comprehensive Analysis of Genre

Comic book movies have made a huge impact on the industry over many decades and have changed drastically over time. For example, the original batman film in 1966 and those following it were originally aimed at young children and had a light-hearted tone to them. In 1989 the tone began to change and the directors began to take aim at a wider audience by taking a character so many people grew up with and taking that light-hearted, childish tone and giving it an epic feel. 

Further down the line, Christopher Nolan helped develop the industry by creating a gritty, dark and even more serious atmosphere in his Batman Trilogy which was received greatly by the fans of the genre and the character. This caused a ripple effect and other directors and screenwriters took note of how effective it was at changing the demographic of viewers and fans - many more teens and adults began to take comic book & superhero movies more seriously and saw that they weren't just for kids. So many more films in the genre are being made with this style as seen in the recent Batman vs Superman: Dawn of Justice.

This is just one iteration of how this genre of film has progressed for DC Comics' movies. Marvel have also used this technique in Captain America over the years:



Here we can see again how a film with a family which originally had a family friendly tone to it decades ago has been made into a much more serious film with a completely different atmosphere to its predecessor. This again encourages adults who grew up with the character (be it in comics or the original film) and children growing up to take an interest into the film; broadening its' target audience and allowing the movie studio to be successful in profiting from its release. These versions of captain america and batman are only a decade apart but differ so much, showing just how much a genre can progress in a relatively short time.

Initial Ideas

Initial Ideas

- The Red Hood

The idea we finally settled on was to create a film based on the character Red Hood from the Batman Comic Universe. We thought this was good as comic book films as of recent have had a lot of success and we're all really interested in these kinds of films in our group. Also, this character hasn't made an appearance yet in any live-action films; so we thought it would be a good character to try and portray in our film and bring him into the DC Cinematic Universe. We felt that we could also create an effective teaser trailer on our budget, as we wouldn't need to create an intricate costume to create the character. For our teaser, we'd film at night to try and make London look similar to Gotham and use establishing shots cut by a tracking shot of The Red Hood walking down an alley, where we see him put on his mask whilst his face is hidden by shadows with one of his victims in the background.

- Nathan Frost (A Jason Bourne Spinoff)

- This idea was to create another character in the universe of Jason Bourne - as was done in the film The Bourne Legacy as we follow a new character named Aaron Cross who underwent the same experiments and testing as Jason Bourne himself. In the film we see that there are several more characters who took part in the experiments and so our idea was to introduce another  (This being Nathan Frost) and spark life into the series again by following this character's story. We opted not to do this in the end because we thought that producing a teaser trailer would cost too much to create; as we'd have to set up scenes such as chases, fights or explosions that conform to he genre.

- Round 12
- This idea was to make a boxing film similar to that of the first Rocky film. In which we follow a teenager who has been involved in crime his whole life and looks to boxing for a fresh start. His past catches up to him as an old friend also takes up boxing and they become rivals, meeting up at a tournament for their weight division and having to fight each other in the final. We opted not to do this idea as we struggled to find boxing facilities to film in and we also felt more invested in our Red Hood idea.

Teaser Trailers

A teaser campaign, also known as a pre-launch campaign, typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event. These advertisements are called "teasers" or "teaser ads". A teaser trailer for an upcoming film, television program, video game or similar, is usually released long in advance of the product, so as to "tease" the audience.

Teaser campaigns, or teaser advertising, can be defined as a planned set of communication activities designed to arouse interest without giving too much away. Often, it is not a single advertisement but a series of inter-related communications, combining multiple forms of advertising, surrounding a single theme or idea that consumers follow to fill in the information and lead up to the reveal of both the theatrical trailer and the full film.

They usually consist of:
- A Soundtrack (which doesn't necessarily need to be from the film itself)
- Logos for production and distribution companies
- Short sequences and clips from the film
- A release date (This may come later in the theatrical trailer but can be in both)
- Voice-overs
- Names of actors 
- A theme relating to the film