Target Audience

Target Audience

For our Red Hood movie, we targeted males between the ages of 15 - 40 years old worldwide. This is due to extensive research, we believe that this is the best range as it encompasses all of the demographics we feel would be interested in the movie. We chose this as a result of our research into a focus group and from a questionnaire that we distributed across social media. The large majority of our responses were in the age category of 18 - 24 years old and roughly 65% male and 35% female, affirming our choice of target audience. I also know a lot of people who are in this age group who are interested in superhero films like the ones below - so they would most likely be interested in our Red Hood adaptation.

We also looked into similar films to see which demographics enjoyed films that would be similar to ours, like Captain America: The Winter Soldier & The Dark Knight as they share similar themes to our idea.With this information we were able to look into which age groups liked this style of superhero film more, changing our target audience to be more similar to those whilst also acknowledging the content in our film and whether it would be smart to direct our film to those particular kinds of people.