Thursday, 10 November 2016

Audience Research Survey

If the widget below doesn't load correctly, please click the link below to be taken to our survey.

https://www.surveymonkey.co.uk/r/NGRN7C5



  Create your own user feedback survey


After sharing our survey via social media websites as well as word of mouth, the total responses we have received were 70. The responses from the 70 participants were collected as we used it as a guideline for our target demographic. Based on the responses, we found that are target audience would most likely be within the age range of 13-18 as the results to our first question shows that 57.14% that took part in our questionnaire were within the ages of 13-18. This could help develop our Red Hood idea to make it suitable and appealing to that specific age group by adjusting our content and making sure it fits the age rating. 




Another notable question we asked was the gender of the participants. The results showed that the majority of our participants were males as 85.71% are males and 14.29% are females. This would influence us to further develop our Red Hood idea to make it more suitable and appealing to the male demographic. However, I feel that the female gender had been underrepresented within our survey as not many females participated along with the fact that a total of 70 people is not a big enough group to represent the general public in order for us to generalize our results. 




Another very useful response gained from the survey was from the question of where our participants watched teaser trailers, to which 100% of the participants responded with YouTube. This gives our group more insight as to where we should upload our teaser trailer in order to gain the maximum number of views possible.



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