Poster Analysis
Star Trek: Into Darkness
This poster advertising Star Trek: Into Darkness showcases one single character in the center of it, atop some burning rubble which lies below a hole in the shape of starfleet's logo, perhaps in a building or possibly a starship due to the presence of metal bars and beams above and around the mystery character. We know that this character is new to the story as they aren't shown in a standard uniform as other characters like Spock or Kirk would be, but they're dressed all in black which links with the title and the character's positioning in this poster. Since he's in the center and the only character on this poster, we can assume that he will be the main focus of the story. The perspective of this poster makes it seem as though he's made a hole to get out of somewhere where he may have been locked away or trapped, which links with the title because it's as if he's been put 'into darkness' as there's a considerable contrast between the lighting from inside and the cityscape we see in the background. The minimalist design of this poster is an aspect i'd like to implement into my own movie poster as it gives people more to look at than to read in comparison to other posters which are cluttered with many actors/actress' names and production companies. This poster shows the movies' title, date of release and the logos for Skydance and Paramount.
The Wolverine
In this poster we yet again see the main character looking directly at the viewer to address them, this time with the actor's name in the center of the top of the poster, with the title of the film in bold - sharing the same name as the character featured on it. The colour scheme is dark, representing the tone of the film and the setting, we see the rain, dark sky and cracks in the ground, rubble up in the air and a menacing look on Wolverine's face - making viewers wonder what exactly is going on - or what will go on - in this movie. Wolverine himself is shown brighter than the rest of the image, with light glimmering off of the samurai sword he's holding. The significance of the sword is that the story is set in Japan - not in America as we're used to for the X-Men story line. Also, his positioning shows that there is a threat for him to bring down; his claws are extended and he's holding the sword with his arm raised in front of him as if he's about to go into battle (typical for a movie of this nature, yes) but as far as we've seen in previous films starring Hugh Jackman as Wolverine, all antagonists gave been based in America ; so we'll be introduced to a new villain in the movie for this arc of Wolverine's solo story. This poster also uses a minimalist style to get people focused on the character as opposed to anything else a poster wold conventionally feature. Besides the text saying 'coming soon' in place of a date of release, we only see a website for the film and a '#Wolverine' for people to search for it on social media sites like Facebook and Twitter.
In this poster we yet again see the main character looking directly at the viewer to address them, this time with the actor's name in the center of the top of the poster, with the title of the film in bold - sharing the same name as the character featured on it. The colour scheme is dark, representing the tone of the film and the setting, we see the rain, dark sky and cracks in the ground, rubble up in the air and a menacing look on Wolverine's face - making viewers wonder what exactly is going on - or what will go on - in this movie. Wolverine himself is shown brighter than the rest of the image, with light glimmering off of the samurai sword he's holding. The significance of the sword is that the story is set in Japan - not in America as we're used to for the X-Men story line. Also, his positioning shows that there is a threat for him to bring down; his claws are extended and he's holding the sword with his arm raised in front of him as if he's about to go into battle (typical for a movie of this nature, yes) but as far as we've seen in previous films starring Hugh Jackman as Wolverine, all antagonists gave been based in America ; so we'll be introduced to a new villain in the movie for this arc of Wolverine's solo story. This poster also uses a minimalist style to get people focused on the character as opposed to anything else a poster wold conventionally feature. Besides the text saying 'coming soon' in place of a date of release, we only see a website for the film and a '#Wolverine' for people to search for it on social media sites like Facebook and Twitter.
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