Brief Analysis of Teaser Trailers
Inception(2010)
An effective part of this trailer is the lack of dialogue. The only noise you can hear is are the brown notes from the soundtrack which can intrigue viewers and keep them watching until the very end. At the start we see the classic WB logo and the the text 'From Christopher Nolan' so people know from his past work like 'The Dark Knight' as shown in the trailer that he has a good track record when it comes to directing. One of the first sequences we see is Leonardo DiCaprio peering out of a helicopter window seeing somebody being dragged away, at the same time we can hear a slow crescendo of a violin - as if the trailer is leading up to a big finish. Next we see the text 'The mind is the scene of the crime' telling us that psychology plays a huge part in the plot of this film ; when combined with the music it gives off the impression that this film is a psychological thriller. Towards the end of the trailer we see a fight scene in a hallway cross cut with a clip of a watch ticking and a man waking up in a sudden manner - as if he was having a bad dream. The title of the movie is shown as a silhouette over a maze ; which could perhaps be a reference to how intricate the mind is, and could lead people to believe the plot is about navigating people's dreams.
Interstellar (2014)
This trailer again opens up with the production and distribution companies being displayed, a common feature that lets viewers know who's developing the production - big names like Warner Bros., Paramount, Syncopy and Legendary will instantly be recognised by viewers for productions like Inception (As will Christopher Nolan who's credited in the trailer), Star Trek and many more. This trailer opens up with a voiceover saying "We've always defined ourselves by the ability to overcome the impossible". This alone can unite people as it's paired with clips of old footage showing jets breaking the sound barrier, space shuttles being launched and the first ever moon landing ; all huge events in history which people were extremely excited for. During these clips there is a crescendo of a violin in the background - as if all this is leading up to something big. This links with the end of the trailer as there's other voiceovers one saying "Perhaps we've just forgotten that we're still pioneers, and we've barely begun, and that our greatest achievements cannot be behind us. Because our destiny lies above us" ; at the same time we see two people holding hands and in the background a space shuttle has been launched and is soaring into the sky - but this clip is in much better quality than the previous clips shown, giving the impression that the film is about space exploration ; a huge selling point as films like star trek have been very successful in recent years and Christopher Nolan is a noteworthy director. The use of the phrase "Our destiny lies above us" can resonate within the audience as it ties in with the 'the sky isn't the limit', motivating tone that this trailer gives off.
The Omen (2006)
This trailer is extremely unique. It shares conventions such as the reveal of a production or distribution company at the start, and the date of release at the end however the way in which it's done is executed to tie into the narrative of the film - the highlighting of the 6's in the date due to the number 666 being iconic of the devil, and the text 'His day will come' which shows up is used to link the child seen in the trailer with the devil himself as if he's his host. Another unique technique in this trailer is the use of a single shot being used instead of cuts and cross-cut movie material being implemented into it. The camera pans around the child on a swing and moves from a long shot toa mid shot but then stops. The boy continues swinging and then looks DIRECTLY into the camera - as if he's staring at the viewer. At the very same time there are a few sudden but slow low notes - the only non-diegetic sound in the trailer to spook the audience and get them scared of the trailer so that they feel inclined to see the movie upon release for it's fright factor. The boy is also wearing a bright shade of red which connotes danger - this linked in the with the title 'The Omen' is used to portray him as a vessel for the devil and gives off the theme of the film as demon possession.
An effective part of this trailer is the lack of dialogue. The only noise you can hear is are the brown notes from the soundtrack which can intrigue viewers and keep them watching until the very end. At the start we see the classic WB logo and the the text 'From Christopher Nolan' so people know from his past work like 'The Dark Knight' as shown in the trailer that he has a good track record when it comes to directing. One of the first sequences we see is Leonardo DiCaprio peering out of a helicopter window seeing somebody being dragged away, at the same time we can hear a slow crescendo of a violin - as if the trailer is leading up to a big finish. Next we see the text 'The mind is the scene of the crime' telling us that psychology plays a huge part in the plot of this film ; when combined with the music it gives off the impression that this film is a psychological thriller. Towards the end of the trailer we see a fight scene in a hallway cross cut with a clip of a watch ticking and a man waking up in a sudden manner - as if he was having a bad dream. The title of the movie is shown as a silhouette over a maze ; which could perhaps be a reference to how intricate the mind is, and could lead people to believe the plot is about navigating people's dreams.
Interstellar (2014)
This trailer again opens up with the production and distribution companies being displayed, a common feature that lets viewers know who's developing the production - big names like Warner Bros., Paramount, Syncopy and Legendary will instantly be recognised by viewers for productions like Inception (As will Christopher Nolan who's credited in the trailer), Star Trek and many more. This trailer opens up with a voiceover saying "We've always defined ourselves by the ability to overcome the impossible". This alone can unite people as it's paired with clips of old footage showing jets breaking the sound barrier, space shuttles being launched and the first ever moon landing ; all huge events in history which people were extremely excited for. During these clips there is a crescendo of a violin in the background - as if all this is leading up to something big. This links with the end of the trailer as there's other voiceovers one saying "Perhaps we've just forgotten that we're still pioneers, and we've barely begun, and that our greatest achievements cannot be behind us. Because our destiny lies above us" ; at the same time we see two people holding hands and in the background a space shuttle has been launched and is soaring into the sky - but this clip is in much better quality than the previous clips shown, giving the impression that the film is about space exploration ; a huge selling point as films like star trek have been very successful in recent years and Christopher Nolan is a noteworthy director. The use of the phrase "Our destiny lies above us" can resonate within the audience as it ties in with the 'the sky isn't the limit', motivating tone that this trailer gives off.
The Omen (2006)
This trailer is extremely unique. It shares conventions such as the reveal of a production or distribution company at the start, and the date of release at the end however the way in which it's done is executed to tie into the narrative of the film - the highlighting of the 6's in the date due to the number 666 being iconic of the devil, and the text 'His day will come' which shows up is used to link the child seen in the trailer with the devil himself as if he's his host. Another unique technique in this trailer is the use of a single shot being used instead of cuts and cross-cut movie material being implemented into it. The camera pans around the child on a swing and moves from a long shot toa mid shot but then stops. The boy continues swinging and then looks DIRECTLY into the camera - as if he's staring at the viewer. At the very same time there are a few sudden but slow low notes - the only non-diegetic sound in the trailer to spook the audience and get them scared of the trailer so that they feel inclined to see the movie upon release for it's fright factor. The boy is also wearing a bright shade of red which connotes danger - this linked in the with the title 'The Omen' is used to portray him as a vessel for the devil and gives off the theme of the film as demon possession.
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