Focus Group 2

Focus Group 2

As part of developing our Red Hood idea, we acquired second focus group that included some of the same participants from the previous focus group. Unfortunately, one of the participants from our previous focus group wasn't available and so we had to add a new participant as a replacement. Within this focus group, we asked a variety of different questions with the purpose of developing our Red Hood teaser trailer idea by adjusting it accordingly to the answers received.

Before filming our second focus group, we explained our initial idea of the teaser trailer for our Red Hood, and so out first question on camera was asking their thoughts about it. Our participants came to a consensus liking the iconic scenes of Jason Todd being beaten with the crowbar. They all wanted the specific scene to not be revealed too much as it would devalue the scene if the movie is ever released. The answers received would influence us to adjust iconic scene of The Joker beating Jason Todd with a crowbar to make it more mysterious. This can be achieved by not fully showing The Joker character onscreen, teasing him to the audience. We could also only show small excerpts of the full scene, again teasing the scene to the audience.

Our second question we asked was regarding the costume for our Red Hood character. We asked the participants what our Red Hood character should look like in our teaser trailers in a way they'd have envisioned it. Some replied that they'd prefer his costume to appear functional for all sorts of movement expected of the character while others responded that they'd prefer a look similar to the original source material. We then asked a follow up question of how close they would prefer our Red Hood costume to resemble the character from its original source. They all reached to a consensus that they'd prefer the Red Hood costume to have some resemblance to the characters appearance within the original source material, as well as making the costume unique and new from us so that our Red Hood character would look recognizable, yet distinguishable. These answers will help us in the designing process for our Red Hood character. We will take inspiration and base the Red Hood appearance off of its source material, as well as changing specific parts such as the symbol or color of clothing items in order to make it more original.

The next question we asked was the type of music they'd normally expect from a teaser trailer like ours. They all reached to a consensus that they'd prefer a mixture of fast pace and slow pace music, with the music fitting the pacing of each scene. For example, there would be slow pace music playing during the crowbar scene and fast pace music during the chase scene to fit the effects. Furthermore, they all said that they'd prefer an instrumental as the soundtrack for our teaser trailer. This therefore influences our choices for the soundtrack as we'd be searching for instrumental songs that would fit the pacing and atmosphere of each scene.

For our last question, we asked for the type of voice overs that that they'd expect from our Red Hood character, elaborating on the question as to whether they'd expect his dialogue to tease the plot or the character himself. Most answered with the desire for the dialogue to be short and memorable, something that would make the character standout the most from the trailers without excessive dialogue. This would influence the writing for The Red Hood dialogue to make it short, yet effective. We would perform this by first taking inspiration from other teaser trailers that had achieved this and taking some of the aspects they used to make it effective, and applying it to our own work.