Addressing Key Concepts

Addressing Key Concepts

Language: For the majority of our shots, we will be making use of low key lighting. This is to create a sinister and threatening atmosphere which suits the serious and dark tone of the teaser trailer which is similar to the Neo Noir style of film. Furthermore, this conforms to the way the fictional city of Gotham has been often portrayed in both comic books and other forms of media. The costume planned for our Red Hood character consists of the actual Red Hood helmet that is a replica of the comic characters helmet; he’ll also be wearing a black leather jacket, black cargo pants, black boots and finally a grey shirt with The Red Hood symbol spray painted on messily. The reason why we chose this is to stay true to the characters traits of being an elusive, stealthy vigilante. Moreover, the reason why the Red Hood symbol will look messily spray painted, it reflects his questionable morals as an antihero, regarding the extreme (sometimes illegal) lengths he will go to get the job done.  Furthermore, we also made the character recognisable as The Red Hood, yet we applied our own interpretation on to the character to make it unique to our teaser trailer.

Institution: As our main character is owned and created by DC Comics, it only makes sense for us to look to Warner Bros. for production and distribution because DC Comics is a subsidiary of that company and is responsible for adapting the source material they’ve created to make it suitable for the big screen. Warner Bros. as an institution has been known to be successful for producing and distributing films the superhero genre such as: Watchmen, The Dark Knight, Man of Steel and many others. As a well-established institution, Warner. Bros would have a suitable budget for the production and marketing of this film, for example for Batman vs Superman: Dawn of Justice, $250 million was spent on production and $165 million on the marketing of the movie.

Audience: To identify our target audience, we created a survey in order to gain an insight into people’s views towards teaser trailers. We spread this over social media sites such as Twitter and Facebook as we believe that they are most commonly used by the social group included in our target audience to get information from a wide group of people. We followed this up by getting 3 members of our target audience to do a focus group interview, in which we asked them more in-depth questions about our style of teaser trailer and the genre of our film. This was to further understand how we should construct our teaser trailer and what kinds of things people enjoyed seeing in teasers; character references, hints to the plot etc.

Representation: For our mugger, we decided to acquire somebody who has the acting ability to pull off a believable criminal. For the appearance of the mugger, we have decided for our actor to wear a hoodie and other conventional clothing of a working class citizen. The reason for the choice of costume for our mugger is because street criminals and gang members in urban areas are usually stereotyped to wear clothing such as a hoodie, and so therefore will become very recognisable to the audience. For out victim, we chose to pick a male instead of a female to go against the convention that woman’s handbag gets stolen ; which we saw as a negative stereotype towards them as we feel that the ‘damsel in distress’ idea needed to be challenged.